E-mail Campaigns for Customer Retention

Using ITprosNET.com e-mail campaigns for customer retention and to increase customer loyalty, make as much of an impact on the bottom line as new business or sales.

Retaining customers is of paramount importance in a competitive and challenging economic environment.

According to a research, retaining one existing customer is five to seven times more profitable than attracting one new customer. For each month you are not in contact with customers, you lose 10% of your influence over them. Customer retention can be achieved through e-mail marketing campaigns that use metrics and information valuable to anyone doing serious business.

E-mail Campaigns for Customer Retention with ITprosNET.com

Relevant Newsletters

Timely, targeted and relevant e-mail newsletters help nurture your relationship and build loyalty with customers, leading to retention. By sending a monthly or quarterly e-mail newsletter, you will be on the forefront of customers’ minds. Retain customers with news and events of your latest business activities, new product and service offerings, seasonal offers etc.

Tailored Newsletters

Through ITprosNET.com's e-mail newsletter services, one can gain insights into various customer habits. For example, you can identify your most active customers by how recently they have opened your newsletter and where they have clicked on. Having this information at hand, you can create tailored e-mail newsletters with special offers for valued customers, maximising the return on your investment.

Re-activation Programme

The back-end metrics and reports of our e-mailing services mean that customers’ interaction with e-mail newsletters can be highly monitored. Thus, a programme to encourage customer re-engagement can be developed for those who haven’t engaged with your e-mail newsletters in a while.

If keeping the customers you have is essential for you and your business or need more information regarding our e-mail marketing services please contact us here.